Real estate software is the superpower behind top-performing real estate companies.
With the right software, a realtor does so much more.
Whether it’s lead generation, agent management, or handling client meetings, modern artificial intelligence-driven real estate systems help you work faster and efficiently. We’ve waded through many resources to pick the best real estate software in 2021.
Let’s dive in.
Real Estate Software Q&A
We will start with the basics.
Real estate software is a program that helps real estate professionals automate marketing campaigns, client inquiries, lead management, customer data, and other administrative tasks associated with selling or renting property.
Real estate agents manage real estate deals between buyers and sellers.
They advise clients about how to buy, sell, or rent houses and other properties at the best price.
Yes, you need a real estate CRM solution to manage customer relationships if you are a broker or real estate agent.
With a solid real estate CRM tool, you can attract clients, manage them, and close deals efficiently.
Here’s the criterion you can use to identify the best real estate software tools for your business:
Real estate businesses have unique needs. First, identify your company’s most pressing needs. Where are the biggest bottlenecks in the sales pipeline? Is it generating quality leads, agent management, or a misfiring sales process? Once you know your biggest needs, you are best placed to pick a system that can meet them effectively.
Modern workflows are complex. There are many moving parts and countless tools for project management, sales processes, social media management, and more to assist agents to do their jobs competently. So be sure the software you choose gels with the tools you are already using.
Selling houses and property is hard work. Real estate agencies have their hands full. The purpose of marketing software is to ease the load of overwhelmed real estate teams. After all, marketing automation software automates routine manual tasks. Choose software that reduces the workload of your real estate agents or helps them to be more productive.
For easy set-up, tighter data security, and smoother operations choose a cloud-based system. Unlike fixed desktop software, cloud systems allow workers to access info over the internet and serve clients no matter where they are via mobile apps. Plus, you don’t have to worry about system downtimes because the program auto-updates itself.
Ease Of Use
A tool may have all the bells and whistles, but if it’s complex and baffles team members, it’s useless. If anything, it can slow the team down and frustrate them. So, lean towards software with a straightforward user interface and a small learning curve. Then your team can hit the ground running and focus on making more money, not trying to crack the code of a sophisticated system.
Since you now have a benchmark to use to hone in on the right software, let’s get into the top real estate software...
What Software Do Real Estate Firms Use?
Here are the leading real estate apps by category:
Real Estate Website Builders
Founded in 2011, Placester is a property marketing platform that helps realtors build stunning, customizable websites without breaking the bank.
Their excellent, done-for-you service deserves special mention.
Zillow is a top real estate property management platform with a range of marketing tools to help people buy, sell, or rent houses.You can connect with local business owners, compare the value of homes with a click, and search millions of gazillion rental or for-sale listings on the Zillow marketplace. They have a plain sailing user interface even non-techies can grasp straightaway. With average traffic of 300 million monthly visits, they are the biggest real estate marketplace by traffic.
Free for property sellers and seekers.
Real Estate Prospecting Software
The real estate business is all about connecting agents to qualified sellers.
REDX, a renowned real estate prospecting platform, allows you to do just that. They've been in the property business for 18 years.
As far as client generation software for real estate agents goes, Zurple is up there with the best.
You can use the end-to-end software to capture leads, start sales conversations, and convert them into paying customers.
Real Estate CRM Software
Follow Up Boss is a top-notch CRM system for high-growth real estate companies.
They help realtors and agents follow up more leads, more efficiently from one place.
7. Wise Agent
If you are a real estate pro who’s looking for a simple solution, you’ll love Wise Agent.
It’s an all-embracing platform CRM that covers lead generation, contact management, transaction management, lead automation, and marketing materials. Because Wise Agents is an all-in-one solution, you can run your entire real estate business from one place.
8. Real Scout
Real Scout connects agents and homebuyers so they find ideal homes.
Real Scout focuses on giving potential smooth pain-free home search experiences. They use deep buyer data to help real estate professionals win more buyers. The company has a commendable 99% customer satisfaction rating on support tickets.
Home Valuation Software
No listing of veteran real estate software tools leaves out Palm Agent.
For a quarter of a century, they’ve been helping real estate pros provide excellent service to their clients. Through their portable closing cost apps, they put real estate in the palm of your hand so you can do business anywhere.
Reach out for a custom quote.
10. House Canary
House Canary is an experienced real estate software brand.
They have impressive figures:
With such numbers under their belt, they will take good care of all your real estate company needs. Major financial institutions, mortgage investors, and collateral investors rely on House Canary.
Talk to sales for a custom quotation.
11. Real Data
Real Data is the software of choice for real estate investors and developers.
Their range of tools help serious property investors discover property potential and enhance their chances of making a profit from their deals. The company’s courses help potential investors make wise decisions and know how to pick winners from the losers.
Real Estate Marketing Automation
Avochato is a specialized messaging platform for teams that want to stay connected to their customers 24/7.
To better serve your customers, you need to have constant deep conversations with them. That's exactly what Avochato is all about.
Real Estate Accounting Software
Another powerful, highly regarded tool in the real estate industry is the Lone Wolf Back Office, a brainchild of Lone Wolf Technologies.
It’s the gold standard in real estate back office and accounting. Lone Wolf takes care of the financial administration, so you focus on growing your business, not pesky paperwork.
Real Estate Showing Schedule
14. Pro Agent
Pro Agent empowers you to generate new leads, manage customer relationships, and improve productivity.
With a plan that starts at only $2,99 a month, they are one of the cheapest real estate tools on the market.
15. Insta Showing
Insta Showing is an online real estate tool whose mission is to simplify showing management so agents and customers get to the sale faster.
The software removes the confusion of showing meetings so agents impress clients.
Dotloop is a popular transaction management software used by 10,000 brokerages and a staggering half a million agents.
As a web-based service, Dotloop facilitates collaboration between buyers, realtors, and sellers for faster deals.
17. EZ Coordinator
EZ Coordinator is a cloud-based software for agents, brokers, and transaction coordinators.
From transaction oversight to lead management, from email marketing to back office management, from tasks tracking to document management, the tool does it all.
18. Sky Slope
Sky Slope is a renowned real estate transaction management software. It gives agents and teams all the tools they need to facilitate deals from contract to close while giving customers the best service.
Their strong point is organizing property documents.
Best All-in-one Real Estate Software
19. Property Base
Property Base, a cloud-based tool, prides itself as a leading full-service end-to-end real estate platform.
Having helped over 8000 real estate businesses generate jaw-dropping 2 million leads last year, Property Base is the perfect pick for large enterprises and brokerages. From workflow management to generating leads, they provide a complete solution across the entire sales cycle.
20. Real Geeks
Another trusted platform among the best all-rounder real estate software solutions is Real Geeks.
It’s jam-packed with tools for real estate companies and investors. Their software suite includes lead generation tools, SMS autoresponder, market reports, property valuation app, personalized mobile app, Facebook marketing service, automated email drip system, and other tools.
$249 a month for two users plus $25 for each additional user
21. Market Leader
Founded way back in 1999, Market Leader is vastly experienced in helping commercial real estate firms grow their businesses.They are pioneers in real estate lead generation, transaction admin, and high tech customer relationship management systems. From customizable real estate websites to cellular phone apps, from marketing automation to intuitive contact management and more, they have everything to help real estate professionals and teams blossom.
Get a custom quote.
10 Best Free Real Estate CRM Software
If your budget is tight and you need a solid but free real estate CRM, here are our top choices.
Real Estate Software: Take Your Pick
There you have it.
Our top picks of property management software that are available on the market today.
Real estate software boosts efficiency and makes agents, teams, or brokerages more productive. To sell or rent more properties, work with the latest tools. Weigh your options carefully and pick software that dovetails with your needs.